Case Study on Advertising Ethics:
Advertising ethics is a branch of business ethics that is aimed at the reduction of deceptive elements in marketing. Naturally, every entrepreneur wants to receive the biggest profit when he sells his products and he is ready to utilize all possible methods to achieve this goal. Very often businesspersons practice such techniques that stay to far from the norms of ethics. These techniques are connected with the impact on human psychology and with unfaithful means of persuasion.
Consequently, when one decides to buy a product, he does not realize that he has made this decision under effect of the definite factors. Every company has a well-trained team of managers who are good at psychology and they know how to convince people of purchasing their goods. Nearly every store uses unfaithful and concealed methods that advertise its goods. Continue reading
Computer Ethics Case Study:
Computer ethics is a discipline that studies behavior of human beings who use computers in their everyday life. Naturally, computer ethics is a young discipline that appeared in 1980s and its methodology and principles are still developing. The term “computer ethics” is a synonym of more exact terms, like information ethics or cyber ethics. Computer ethics is an interdisciplinary study that observes a range of ethical, philosophical, social, juridical, political, psychological and technical issues. It is possible to define a few classes of problems that are analyzed in the field of computer ethics. First, there is development of moral rules and norms for users and professionals whose work is connected with the use of computers. Secondly, there are problems connected with protection of intellectual property and confidentiality of all users who utilize computers for work and entertainment. Thirdly, there are problems related with crimes that are committed in the sphere of IT. Continue reading
Case Study on Business Decision Making:
Business decision making is a complicated process, because an entrepreneur has to evaluate his financial potential objectively if he wants to found a successful and productive company.
Business decision making is closely connected with the creation of a business plan. A business leader is expected to be able to evaluate his finance, professionalism of his employees, quality of his equipment, popularity of his goods on the market, etc. if he wants to develop his firm successfully. When one wants to compose a good business plan, he should think whether his product is demanded on the market. He has to carry out a few surveys in order to study the actual situation on the market.
Consequently, he will know whether there is a risk of bankrupting or whether his business activity can bring him solid profit. Moreover, he has to be able to select the right employees who can cope with their duties effectively. Continue reading
Case Study on International Advertising:
International advertising is the process of promoting goods and services to the target audience all over the world. The primary aim of international advertising and its technologies is to maintain the contact between the target potential consumers from different parts of the world. Nowadays, with rapid process of globalization it has become obvious that international advertising is the most essential element of marketing among the majority of the biggest international corporations which function in numerous countries. It does not worth mentioning that the country which wants to improve its popularity and turn to the international markets should think about the new specific forms of advertising of its products. The biggest problem of international advertising is the lack of knowledge about the culture and way of life in other countries where the product is planned to be promoted. Continue reading
Case Study on Financial Environment:
Financial environment is the integral part of economy which is represented by market, firms and investors. Financial environment represents everything what has the direct influence on the circulation of the capital and the institutions which take the active part in this process.
The biggest element of the sector of financial environment is the market or the place where the exchange or goods, services and capital occurs. The market is a varied element which is divided into numerous sectors which offer their own types of goods and services and their own group of consumers. The market exists according to the principles of fair competition where the more quality and affordable products attract attention of customers, and only the strongest and well-structured firms can survive there. Continue reading
Natural Hazards Case Study:
Natural hazards are the complex of geophysical, climatic and other factors and events which can cause harm to the natural environment and to the human being and her property.
As a matter of fact, the number and variety of natural hazards is very high and they are divided into several categories depending on their character and origin. The first type of natural hazard is geophysical events, such as erosion, earthquakes, volcanic eruption, etc. It is natural that such events as earthquakes and volcanic eruption cause enormous harm to people, because they ruin the human settlements, destroy property and even cause the human death. The events like draughts and erosion are also very serious hazards as they are more protracted processes destroying the environment slowly and depriving animals and people of fertile soils and as a result – food. Continue reading
Marketing Communication Case Study:
Marketing communication is one of the four components of marketing mix which is aimed at the delivery of information about the product from the company or the vendor to the target group of consumers. The primary aim of marketing communication is to remind, inform and persuade the customer to purchase the suggested goods and services. The initial means of marketing communication is the informative advertisement which is supposed to inform the target audience about the new product and to form the initial demand for it. The process of marketing communication is quite a simple one, because it consists of several elements. The first one is the sender of the information or the company or vendor; the second is the receiver – the target group of customers; the third – the message or the advertisement which is supposed to influence the consumer’s choice; the fourth – the channel of communication or the means which enables the sender to deliver the information; the fifth – the response channel which indicates whether the information has managed to reach its aim. Continue reading
Gender Budgeting Case Study:
Gender budgeting is the strategy of the equal distribution of resources between the representatives of the different genders and meeting their requirements. Evidently, the problem of gender issues is quite a broad one and it touches upon also the sphere of finance and management. Gender budgeting is aimed at the maintenance of the both male and female rights in different sectors of their life. The experts understand a lot of things under the name of resources, though their main components are money and time. Gender budgeting focuses on the appropriate organization of the paid and unpaid job and on the right distribution of money between the male and female employees. The problem is quite a relevant one, because it happens that male employees receive more than women, in spite of the fact that the amount of time or the working hours are equal. Continue reading
Nature vs Nurture Case Study:
Nature vs nurture is the debate about the role of bringing up and genetics and natural factors on the formation of the human character and skills. This debate appeared in the 20th century when psychologists decided to define the actual influence of different natural or inborn and obtained factors on the development of the human being. The discussion of the issue lost its popularity and relevance in the middle of 1970s with the development of psychogenetic studies which united both concepts or nature and nurture creating the single picture of the formation of the psychics of the human being. The supporters of nurture believed that the character and skills of the human being are formed exclusively under the effect of the environment, education, socialization and communication. They denied the influence of genetics on the formation of the human psychics claiming that the human being a social creature which can develop in any way depending on the environment, parents and teachers. Continue reading
Nature of Business Case Study:
Nature of business is the broad issue which defines to what sector the definite business belongs. It is obvious that every organization belongs to different sorts or types which differ according to their structure, field of activity and type of production.
The first sector is the statutory sector which is aimed at the supply of people with the authority services, which can be observed in the public and personal care about the problems of various people.
The second sector is the voluntary sector which is characterized with the non-profit approach towards the work and very often the business is associated with free voluntary work and charity. It is natural that such organizations are highly respected in the society and they are financed by individuals and government. Continue reading