Marketing Communication Case Study:
Marketing communication is one of the four components of marketing mix which is aimed at the delivery of information about the product from the company or the vendor to the target group of consumers. The primary aim of marketing communication is to remind, inform and persuade the customer to purchase the suggested goods and services. The initial means of marketing communication is the informative advertisement which is supposed to inform the target audience about the new product and to form the initial demand for it. The process of marketing communication is quite a simple one, because it consists of several elements. The first one is the sender of the information or the company or vendor; the second is the receiver – the target group of customers; the third – the message or the advertisement which is supposed to influence the consumer’s choice; the fourth – the channel of communication or the means which enables the sender to deliver the information; the fifth – the response channel which indicates whether the information has managed to reach its aim. Continue reading
Gender Budgeting Case Study:
Gender budgeting is the strategy of the equal distribution of resources between the representatives of the different genders and meeting their requirements. Evidently, the problem of gender issues is quite a broad one and it touches upon also the sphere of finance and management. Gender budgeting is aimed at the maintenance of the both male and female rights in different sectors of their life. The experts understand a lot of things under the name of resources, though their main components are money and time. Gender budgeting focuses on the appropriate organization of the paid and unpaid job and on the right distribution of money between the male and female employees. The problem is quite a relevant one, because it happens that male employees receive more than women, in spite of the fact that the amount of time or the working hours are equal. Continue reading
Nature vs Nurture Case Study:
Nature vs nurture is the debate about the role of bringing up and genetics and natural factors on the formation of the human character and skills. This debate appeared in the 20th century when psychologists decided to define the actual influence of different natural or inborn and obtained factors on the development of the human being. The discussion of the issue lost its popularity and relevance in the middle of 1970s with the development of psychogenetic studies which united both concepts or nature and nurture creating the single picture of the formation of the psychics of the human being. The supporters of nurture believed that the character and skills of the human being are formed exclusively under the effect of the environment, education, socialization and communication. They denied the influence of genetics on the formation of the human psychics claiming that the human being a social creature which can develop in any way depending on the environment, parents and teachers. Continue reading
Nature of Business Case Study:
Nature of business is the broad issue which defines to what sector the definite business belongs. It is obvious that every organization belongs to different sorts or types which differ according to their structure, field of activity and type of production.
The first sector is the statutory sector which is aimed at the supply of people with the authority services, which can be observed in the public and personal care about the problems of various people.
The second sector is the voluntary sector which is characterized with the non-profit approach towards the work and very often the business is associated with free voluntary work and charity. It is natural that such organizations are highly respected in the society and they are financed by individuals and government. Continue reading
Case Study on Gambling Addiction:
Gambling addiction is the phenomenon of frequent gambling in spite of the fact that the gambler is under the constant risk of losing money. Gambling is the complex of activities which are supposed to provide the person with a chance to make enormous money in the shortest terms and the most common place which is associated with gambling is a casino. Casino is one of the oldest forms of gambling and it is characterized with the fact that people come to this place and play various games with the aim to win money. Of course they have to donate something to be able to win and most often this donation is lost without profit. The spread of popularity of gambling has increased with the development of the Internet because there are many services and organizations which work in the same way as casinos – enabling the player to win money without producing the material or spiritual product. Continue reading
Case Study on Marketing Environment:
Marketing environment is the complex of factors which affect the company’s ability to attract consumers and increase the company’s profit. Among the factors which influence marketing environment are the internal and external factors and the expert should be aware about the right approach towards the process if he wants to increase the company’s revenue.
Of course, the internal factors of marketing environment are not very important for the general position of the company, because the external factors are much more serious, so the company will have to take efforts to adapt to the peculiarities of the environment and carry out its marketing strategy successfully in these conditions. So, the first factor is competition and it is characterized with the constant rivalry between several companies for the best position on the market. Continue reading
PR Policies Case Study:
Public relations policies are the methods and techniques which are used for making the product, person or service popular to the target audience. Obviously, PR is applied in numerous spheres of public life with the aim of attracting attention of the masses towards the certain personality, product or event. The attitude towards PR policies can not be the single and objective one, because there are always two sides of the coin. The first one is the advertisement of the positive events and activities which can be useful for the cultural or educational development of the society, for example, museums, universities, places of interest. The negative side of PR policies is the use of advertising among broad masses for the personal enrichment of the individual or groups of people who serve as the owners of the certain company which applies PR technologies to make the product popular and sell it to the great number of consumers. Continue reading
International Arbitration Case Study:
International arbitration is the method of resolution of conflicts which occur between several countries by the third people who do not belong to any of the two sides of the conflict and the solution is considered to the objective one. International arbitration touches upon a great number of issues – financial, commercial and political problems and relations between countries. It is obvious, that it is impossible to survive for the country it does not have any connections with the surrounding world, but these contacts often carry numerous problems – political and economic ones. When there are certain problems between the countries on the highest political level, the conflict or misunderstanding is most often solved with the help of international arbitration, the staff of which is selected form the reputed representatives from different countries. Obviously, that international arbitration is more focused on the commercial issues, as countries carry out international trade and when there are conflicts between the firms or big corporations belonging to different states, the problem is resolved by international arbitration. Continue reading
HRM Planning Case Study:
Human resource management planning is the process of the scrupulous and responsible selection of employees for the improvement of the quality of work. Obviously, it is of vital importance to plan the process of employment, because the staff is the heart of the organization which influences the quality of production and the gradual growth of the firm. The employer should pay attention to the level of education and qualification of the novice employees before hiring them in order to be sure that the new worker will be enough effective for the wellbeing of the company. Naturally, the process of HRM planning touches upon a great number of issues like the maintenance of professionalism of the staff in order to increase the employee’s performance and support the level of his job satisfaction. In addition, due to the wise planning of the employment of the right people it will be better to improve the competitive advantage of the organization as the qualified staff is the best plus for every business. Continue reading
Japanese Culture Case Study:
Japanese culture is the set of spiritual and material values which originated in Japan and identify the spiritual, traditional and social life of the Japanese people. Japan has always been associated with the authentic and original elements of culture which do not look like any other world culture. It has a great number of material and spiritual elements of cultural heritage which define the originality and value of Japan for the surrounding world. Among the greatest achievements of Japanese culture are the examples of visual arts, sculpture and architecture, poetry, prose and drama, gardening, etc. Alongside there are many examples of the valuable philosophic and religious ideas which also differentiate the country from other parts of the world. The development of Japanese culture is connected with the original geographic position of the country, because the country has always been isolated from the rest of the world being located on islands. In addition it is difficult to speak about the complete unification of the single Japanese culture, as different regions of the country had their own language and local traditions. Continue reading