Jet Airways Case Study:
Jet Airways is the airline, which is based in Mumbai, India. Jet Airways is supposed to be second largest international airline in India after Air India and the largest airline in the country which organizes inner flights. The airline’s planes make more than 400 flights every day in 64 airports all over the world. In 2008 Jet Airways was called to be the second largest airline which organizes long-term flies after Singapore Airlines.
According to the polls the company is the seventh most popular airline in the world. In addition, the company is supposed to have the most developed system of catering. Due to the fact that Jet Airways organized all kinds of flights about India (even the low-cost flies) the company is supposed to be the largest and most popular airline of India. Nevertheless, the company is in the harsh competition with other airlines of India: Kingfisher Airlines, SpiceJet and IndiGo Airlines.
In 2008 in order to reduce the competition and ‘distribute’ clients between one another Jet Airways and Kingfisher Airlines started to cooperate closely. The companies share the fuel, divide the international flights, share the staff, monitor the safety of their services and support clients together. Such an alliance is beneficial for both companies, so the decision was accepted rapidly.
Jet Airways is quite a young company, because it was founded only in 1993 and started like a small air-taxi service. With the run of time and the change of the owners Jet Airways was developed greatly and the quality and quantity of flights increased. In 2007 the company purchased the airline JetLite and very soon it will integrate entirely into Jet Airways.
Jet Airways is a beneficial and great airline which fulfills all possible types of flights and is supposed to be one of the largest companies in the world. Researching the case on Jet Airways the student should dwell on the history of the company, the type of its marketing and management in order to understand the process of its development and sound success. The student is to find the cause and effect of the problem on Jet Airways and analyze the case from all sides to collect many facts and solve the problem professionally.
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