Category Archives: Case studies

Personas Framework Case Study

We, at Apple Corporation are about to launch our new iTunes project, which is a software-based online digital media store. Three major target groups that we are aiming at with our product are: people who are willing to listen to music all through the day and who are actively following the latest music releases, people who enjoy listening to music, though do to listen to it on minute-to-minute basis, and people who do not usually listen to music, though take pleasure in listening to their favorite songs from time to time.

The members of the first group, which we would like to call „fonders”, are young people who watch various music channels and tend to follow the music news. This is the most powerful and promising segment of the market, because these people will be for sure interested in our innovative proposition. Our competitors for this group could be Roxio’s Preeplay. This company requires a monthly fee that allows unlimited download and this factor can attract many young customers, for whom price matters. Continue reading

Case Study: Probable Cause to Arrest

The modern law concerning whether police need a search warrant or arrest warrant to search or arrest people in public places begins with the 1967 case of McCray v. Illinois (Franklin, 1991).

When a reliable informant told the police that George McCray had been selling drugs and that he had drugs in his possession, the police found McCray and searched him. After finding heroin in his pocket, they arrested him for possession of an illegal drug. The police did not obtain a search warrant before finding and searching George McCray. Justice Stewart, writing for the majority in this five-to-four decision, stated that in general police do not need a search warrant to search people in a public place, but they do need probable cause. In proving probable cause, however, the police do not have to reveal the name of their informant. (Franklin, 1991) George McCray’s conviction for possession of an illegal drug was upheld. Continue reading

Case Study on Moral Issues


Traditionally, philosophy focused its attention upon a variety of very important problems, among which different moral dilemmas occupied one of the most significant positions. At this respect, the problem of moral choice is very important and different philosophical and ethical schools developed their own particular views on this problem. Among the most famous philosophical schools that treated such kind of moral dilemmas may be named utilitarianisms and deontology, which referred to the problem of moral choice in quite a different way.

Utilitarianism and deontology

Obviously, utilitarianism and deontology are different theories and the main difference between them may be found in the interpretation of possible consequences of human actions and the extent, to which they are morally justified or not. To put it more precisely, utilitarianism is a theory that prescribes quantitative maximization of good consequences for a possibly larger number of people (Miller and Jensen 2002). Continue reading

American Airlines Case Study Harvard

Business strategy at American Airlines was rather complicated yet growth-oriented and focused on providing people with more stable work opportunities, promotion, fringe benefits. One of the basic goals of the company is keep growing and it is the major goal of American Airlines that is realized in different ways, such as the reduction of costs that includes more efficient use of funds through non-monetary stimulation of employees, their career growth and provides opportunities for investments in technological improvements. American Airlines management believed that increasing quality of service, reducing the number of late flights and lost baggage would ultimately differentiate American Airlines from its competitors who fly similar planes, buy food from similar caterers, and utilize the same airports. Continue reading

Securities Fraud case study

Business ethics involves honesty, truthfulness and fairness. It stands for clarity and availability of information that us not considered to be a commercial secret. In this paper I will explore the case of Sears Company and Much Shelist law firm from the article from Prime Newswire dated November 26, 2002.

This article tells about Sears, Roebuck & Co. and Chicago Law Firm Much Shelist for Securities Fraud case and lead plaintiff petitions. Stated law firm was gathering petitions against this company for providing not accurate information about earning growth for the Class Period, which lasted from January 17, 2002 till October 17, 2002. The Law Firm was looking for a lead plaintiff who would be the representative party from the side of other class members in the litigation. They were looking for those who purchased stock during the class period and lost money on transactions. There were special requirements for lead plaintiff, in particular, the member should have the typical claim to the other members and should adequately represent the class. Continue reading

White v. Samsung Electronics law case study

In the following essay I will comment on the famous communications case White v. Samsung Electronics America, 971 F.2d 1395 (9th Cir. 1992).

Samsung electronics company in the early 1990s would run a series of commercials about near future that would promote the Samsung products and make humorous predictions about the future. For instance, one advertising would show a raw steak with the caption “revealed to the health food. 2010 AD”. Another commercial would show Morton Downey and say “Presidential Candidate 2008 A.D”. these ads initially were created to show humorously that Samsung products will be present 20 years from now.

The prior Energizer court ruling proved that advertising parodies by using the 1st Amendment to the US constitution would be present in the country from that time on. Yet the case Vanna White v. Samsung would prove these things to be different.
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Case Study: Law of Business Entities

Question One

The main issues addressed in this question are the following: was the issue of shares by AAC directly to GE in return for money a violation of United Steel Ltd’s rights; does AAC has to adhere to the contract conditions, if this contract was signed by its former official, at the time when he was already fired by the corporation? The issues will be resolved by means of utilizing different concepts and clauses from the Australian legislation that ahs direct effects on the big corporations, like the ones described in the question.

The first issue is associated with the laws regulating preemptive rights for shares of the existing shareholders (United Steel Ltd). We shall not say that shareholders do not have any “positive” control rights over the corporation granting them direct input into and say over how the corporation is governed or whether certain business opportunities are pursued. Shareholders have the right to vote for the board of directors, most importantly, and can make recommendations on governance and business matters to the board through the shareholder proposal process. (Baxt, Robert, 2006) Continue reading

Tips on Writing a Case Study for Publication

Having publications in both online and offline sources is highly beneficial for students and young professionals. It shows their ability to work with practical materials at the highest level and to present in comprehensive enough. No matter the discipline you are related to, the rules for publishing a case study are very similar. Of course, there might be some differences, but here we will embrace the cross-disciplinary approach appreciated by the majority of our readers. You can use just several of these tips and still your way to a stellar publication will already be easier and more straight. It also goes without saying that editors prefer to work repeatedly with authors able to provide them with coherent and well-prepared texts. Doing it right once, you can rest assured you will receive more requests further which will undoubtedly enrich your portfolio. Continue reading

Teacher Case Study Example

Dead Poets Society, a movie featuring Robin Williams as an innovative English teacher Mr. Keating at an exclusive boys’ school, is an insightful tale of modern teaching. Throughout the movie, both young and experienced teachers can notice many details of Mr. Keating’s teaching style that can influence their perception of teaching in the 21st century. Inspirational classes delivered by the main character are a breakthrough in the life of his students, changing their outlook and understanding of life forever. Mr. Keating’s teaching stands for new values and attitudes, innovation in teaching methods, and specific ways of knowledge construction.

Shift from Content Focus to a Real-World Approach

Traditional teaching was always characterized by the emphasis on the content specified in the curriculum guide. The teacher was supposed to ‘cover’ certain topics, and it was appreciated if he or she could do so efficiently and quickly (Jukes, McKain, 2005, p.3). Knowledge was rammed into children’s heads regardless of whether the process truly inspired them. The application of knowledge learned to the real world was either non-existent or treated as a useful appendage to the process of ‘covering’ the material. Continue reading

LVMH Case Study


Louis  Vuitton Moet Hennessy company is one of the largest companies operating in the market of luxury goods. In fact, this company is one of the world’s leaders in this segment of the market. It has particularly strong positions in Europe through the brands united under LVMH are well-known throughout the world, and its products are popular worldwide. At the same time, it is necessary to take into consideration the fact that, like any other company operating in the market of luxury goods, LVMH has to pay particular attention to peculiarities of the market.

To put it more precisely, it is necessary to realize that the market of luxury goods is quite specific and companies operating in this market often face some difficulties.

First of all, it should be said that the company, i.e., LVMH, operates with a limited number of products which traditionally do not belong to the products of mass consumption type. On the other hand, to keep the company’s revenues and income high, it is necessary to provide possibly larger rates of sales and, consequently, attract a potentially large number of consumers. At first glance, LVMH has managed to fulfill this task until the early 2000s. Till this period the company demonstrated a good trend to growth and specialist could speak about sustained and stable development and progress of the company operating in such a specific segment of the market that was an apparent success of LVMH management. Continue reading