Having publications in both online and offline sources is highly beneficial for students and young professionals. It shows their ability to work with practical materials at the highest level and to present in comprehensive enough. No matter the discipline you are related to, the rules for publishing a case study are very similar. Of course, there might be some differences, but here we will embrace the cross-disciplinary approach appreciated by the majority of our readers. You can use just several of these tips and still your way to a stellar publication will already be easier and more straight. It also goes without saying that editors prefer to work repeatedly with authors able to provide them with coherent and well-prepared texts. Doing it right once, you can rest assured you will receive more requests further which will undoubtedly enrich your portfolio. Continue reading
Shift from Content Focus to a Real-World Approach
Traditional teaching was always characterized by the emphasis on the content specified in the curriculum guide. The teacher was supposed to ‘cover’ certain topics, and it was appreciated if he or she could do so efficiently and quickly (Jukes, McKain, 2005, p.3). Knowledge was rammed into children’s heads regardless of whether the process truly inspired them. The application of knowledge learned to the real world was either non-existent or treated as a useful appendage to the process of ‘covering’ the material. Continue reading
Louis Vuitton Moet Hennessy company is one of the largest companies operating in the market of luxury goods. In fact, this company is one of the world’s leaders in this segment of the market. It has particularly strong positions in Europe through the brands united under LVMH are well-known throughout the world, and its products are popular worldwide. At the same time, it is necessary to take into consideration the fact that, like any other company operating in the market of luxury goods, LVMH has to pay particular attention to peculiarities of the market.
To put it more precisely, it is necessary to realize that the market of luxury goods is quite specific and companies operating in this market often face some difficulties.
First of all, it should be said that the company, i.e., LVMH, operates with a limited number of products which traditionally do not belong to the products of mass consumption type. On the other hand, to keep the company’s revenues and income high, it is necessary to provide possibly larger rates of sales and, consequently, attract a potentially large number of consumers. At first glance, LVMH has managed to fulfill this task until the early 2000s. Till this period the company demonstrated a good trend to growth and specialist could speak about sustained and stable development and progress of the company operating in such a specific segment of the market that was an apparent success of LVMH management. Continue reading
KFC is one of the leading companies in fast food and restaurant market doing its business all across the world. The company is appealing to study for several reasons. First, it has a rich history, which contains several acquisitions of the KFC business by the well known transnational corporations, such as PepsiCo, Inc. Second, KFC study depicts national and global processes and trends in the fast food and restaurant industry of current importance. Third, the study addresses current managerial, marketing, and business operations problems and challenges.
This work will analyze the KFC Company, its structure, environment, and business activity. The paper will discuss issues related to the critical trends of the company’s situation, and in this regard, it will outline KFC’s opportunities and threats. Then, the main strengths and weaknesses of the company and its position on the market, as well as the main strategic issues, will be investigated. Finally, the author drives the conclusion by providing propositions, recommendations, and ideas on implementation of the proposed novelties. Continue reading
Brand extension is always a challenge. The success of it depends on various factors such as management vision, marketing strategies, and the ability to differentiate the product and add value for the customers or make it an ‘expert’ product in its product category. But when a brand extension is successful, their results are advantageous for the company, its management, financial assets and the brand value.
The Nestlé Company that was founded in 1866 by Henry Nestlé was initially a baby food company . Continue reading
Obviously, analyzing Carnival Corporation, it is necessary to briefly dwell upon the current situation both in the company and in the market at large, as well as discuss the development of the company and the problems it faces and how successfully these problems are solved. Certainly, it is also important to analyze the company’s product and its perspectives in the nearest future.
The current situation
Generally speaking, Carnival Corporation may be considered as one of the most successful companies operating in the cruise travel industry, especially in the Caribbean region, including North America. It should be said that the company includes different cruise brands, which are traditionally associated with the most successful and reliable companies that were gradually combined with Carnival Corporation. Among the famous brands that are now incorporated in the company may be named Holland America Lines, Costa Cruise Lines, and one of the recent acquisition of the company, Princess Cruise Line. Continue reading
The patient, Fred, is a 61-year old American man who lives in Adelaide. He has a 91-year old mother, wife and 2 sons.
Presenting Information and Social Structure
Fred was admitted to the hospital with alcoholic dependence combined with episodes of chronic depression. Since he was retired 10 years ago, he is constantly depressed, additionally, he has long alcoholic experience, which he was treated from, but the treatment was not successful.
Fred is on his retirement since 50 years, when he decided to dedicate himself to his family life.
He lives in a house in Adelaide. However it is not clear whether he is living alone or with his family.
Previous psychiatric history
Fred was hospitalized in 2005 after a leg fracture into the detox unit due to the chronic alcoholism with the help of his brother.
In April 2006 Fred went to Kuipto for a five-month program which did not lead to a positive result. Continue reading
Manufacturers of the toys are highly vulnerable to the failures – 80% of the new toys fail. Those who are successful have a very short life span. The main sales season is obviously around Christmas and for this season many companies prepare well in advance and spend significant budgets of advertisement of promotional toys. The market demand of classic toys is comparatively stable.
In Canada wheeled toys include go-carts, scooters, tricycles and bicycles for kids under 13. By the time Nicole Rhodes established her company, most of the competitors competed in low-quality segment and until the 1985 only Fun Wheels were offering high-quality toys. However, by the mid-80s market demand shifted toward high-quality toys, with parents placing significant attention on toys’ development component. Continue reading
Since its foundation, Home Depot executed aggressive market strategy and constantly increased the number of its stores except for the rare years. It is also remarkable that the company was founded in the period of the economic crisis and still managed to survive.
The company is devoted to the full customer satisfaction and through its entire history improved its service and provided customers with new opportunities. The company positions itself as a “good corporate citizen” and takes active part in social life. It has the stable image and uses its advertising resources efficiently allowing some departments to have their own creativity departments that allow to maintain the interest of the customers in the regions where special advertising policy and product lines are required. The part of the company’s policy in the field is the so-called “feel good” store. That means the store is supposed to be designed the way that the customer should feel good about entering the store, consulting to the assistants, paying the low price and visiting the store again in a while. This part of the company’s marketing strategy is essential and contributes to the company’s success greatly. Continue reading
The Paul Cronan case took place at 1985. This process became well-known in many countries and aroused numerous discussions all over the world. The twenty-years-ago period seems very similar to nowadays however there were significant differences in some areas. In the contemporary society every person of any age and origin is aware of what is AIDS and of important facts about it. We know much about this disease as for unfortunately it became very widespread dangerous challenge in our world. Still not so long ago, in the early eighties of twentieth century, most people did not even hear about this illness. Thus, any person that suffered from AIDS turned to be an outcast. This is what happened to Paul Cronan. Continue reading