Question One
In the case of Apple Company, the organization’s culture has largely played to their advantage as evidently seen in the market. As such, the concept of renovation has aided the organization’s competition level due to the presence of other staunch players that include Windows (Yin). For example, in the case study, the author claims that, “inventing as unique IOS has contributed to the firm having loyal customers in the industry.” Most importantly, continued production of new devices has shown the businesses high creativity level. Continue reading →

Question One
In the online retail business, Amazon has emerged to be a problem solver through providing their customers with a variety of products across various countries. For example, the author argues that, “the company has made websites for specific nations in a bid to serve their clients effectively.” In essence, hurdles related to websites unfamiliarity have not been experienced by the organization’s target customers.

Question Two
In the case of Amazon, its CEO Bezos has shown the concept of systematic and intuitive thinking through the various innovations the organization has implemented in its course (Patel, Sachin, and Ratish 110). Notably, the firm begun as an online books retail store where it has developed to launching competition with Apple by producing Kindle and Kindle Fire. Continue reading →

Case 1
Stephen Walker is a 19-year-old white male belonging to middle economic class, and currently a college student. He is a physically active young man who is involved in strenuous activities such as weight lifting, break dancing, snowboarding, and skateboarding. Two years ago, the patient sought medical attention from a physician citing in the wrist. Two years later, Walker has visited ten physicians complaining of physical pain in various parts of his body such as wrist, shoulder, knees, and perennials among others. He mentions that he sustains these injuries during his physical activities. Walker believes that, two years ago, the government implanted a monitoring chip in his body to control him. He argues that the reason why he keeps falling is that whenever he does things that the CIA does not want him to do, the chip sends impulses in this body, making him fall. The also hears voices telling him that he has a chip inside his body. There is no evidence that Walker has been abusing alcohol or any narcotic.

Diagnose(s): 295.90 (F20.9) Schizophrenia, disillusion of persecution, auditory hallucination, for more than 6 months. Continue reading →

Natureview Farm is one of the world’s most popular organic yoghurt manufacturers. The company has utilized several competitive advantages that have helped the organization handle the competition pressure posed by the market rivals. Subsequently, Natureview has seized the opportunity to grow the company’s annual revenue. The other aspect that has enhanced the success of Natureview is brand positioning. The product shelf-life is more than 50 days as compared to the 30 days offered by competitive products. Besides, Natureview is considered the leading brand in the channel of natural diets with a market share of more than 24% (Fleming, 2019). Lastly, the organization has blossomed in a business which significantly focuses on personal relationships and guerrilla marketing to increase the popularity of the brand. However, the company seeks to boost its revenue by about 50%, but it is still not clear which product line should be more prioritized to help reach the target. The manager should focus on increasing brand customer base by developing a new product line or targeting a new market. Continue reading →

History and Background
Comcast began in 1963 and is known as the Comcast Corporation. The company was formerly named the American Cable Systems and has its headquarters in Pennsylvania. The company started as a small cable system company in Mississippi and its founders are Julian A. Brodsky and Ralph J. Roberts; two individuals with remarkable minds. Upon moving to Philadelphia in 1969, the name changed to the present-day Comcast Corporation. It is one of the largest cable television providers in the United States which deals with communication products and entertainment services. However, the business had its success based on various strategic investments done in the past to ensure its growth over the years. These investments include the acquisition of rival systems such as the Storer Communications way back in 1988, the Group W. Cable in 198 and Jones Intercable Incorporation in 1999 among others. Continue reading →

Part 1

Question 1
Accountability is an essential aspect of organisational management. Charles Best ensured that there is transparency in DonorsChoose. The recipient must justify the use of finances and resources raised. Secondly, it is necessary for an emphasis on the mission and vision of a firm. Focused management fosters resourcefulness and improvement leading to organisational success.

Question 2
The best aspect about the operations of DonorsChoose is the elimination of middlemen, allowing teachers and donors to connect. As a result of their platform, education in public schools has been improved. The commitment of the organisation led to the utilization of 100% of the resources contributed. Continue reading →

My essay on the Petyon Tuthill Case will address four main questions: What was the offender’s reason for committing this crime? Was he organized or disorganized during and after the crime? Was I convinced that Gerald Simpson was the offender, why or why not; and what lessons can be learned from this investigation and the outcome? Having listened to a series of audio recordings wherein the case is discussed, and after consulting the following sources: Sexual homicide: Patterns and motives, Burgess, A. W., Ressler, R. K., & Douglas, J. E. (2014) and Sexual murder: Catathymic and compulsive homicides, Schlesinger, L. B. (2004), my conclusions are that: Dante Page committed the crime out of desperation. His behavior while committing the crime was initially organized and methodical, and later became more reckless and disorganized. Based on the initial evidence, I was certain that the offender was Gerald Simpson. The investigation and the outcome demonstrated that DNA evidence is a powerful tool in confirming the identity of the perpetrator of a crime. Continue reading →

Judging from the survey (Table 1), one can conclude that obviously the target market of the program is people with above the average level of income, who are over twenty one years old. The target market includes people who care about their sexuality and image.

The goals of the brand product placement seem to be as described below. The commercial of for example Martini brand is supposed to appeal the following: sexy, attractive and successful adults enjoy their lives, and drink Martini. If you drink martini – you are on your way to success and attractiveness. Opposite sex will like you a lot more if you drink Martini. Besides, Martini allows you to feel relaxed and confident. Martini gives you an opportunity to enjoy your life to a maximum.

As it is known from the theory about the consumer behavior, usually products and brands are placed in such a way that will allow attracting not only the direct target market, but also those who inhabit the surrounding of people, who belong to target market. For example if Martini is the sponsor of Sex and the City, and this movie is watched primarily by women aged 25-45, then the surrounding target people would be males, aged primarily 30-50. Continue reading →

Brand Marketing Strategy

Guess Inc. successfully markets its products under the brand name of “Guess?” (question mark). The novel high-end brand Marciano had been dissociated from Guess? not to downgrade Guess? for the customers.

From the official website http://www.guessinc.com one learns that the marketing strategy for Guess? employs sex symbols of the modern world in order to establish the proper image for Guess? clothes and related products. Guess Inc. does not utilize any other key words besides fashion, comfort, style and sexuality in its marketing strategy following the concept of “sex sells”.

Marciano brand besides sexuality focuses on top notch ‘elite’ clothes intended for rich and successful individuals, notably females. Unlike Guess? which starts to concentrate more and more on teenagers and people in their 20s-30s, Marciano focuses on ‘elite’ females in their late 30s and over who had succeeded in their lives already and need to position themselves differently from teens with respect to clothing. Continue reading →

1) Identifying organization’s Vision, Mission, and Values

While Yahoo! Has formed a distinct corporate culture, it lacks certain cementing elements of every organization – its vision, mission, and values. Lately, many Yahoo! employees have shown anxiety about the state of affairs and distrust to their organization. As a result, high turnover rate among senior management has amplified the need for a new HR strategy.

2)  Job Analysis

Taking into account the rapid pace of organization’s development, this function of HR team has been overlooked. In the process of job analysis, it’s necessary to investigate the duties and skill requirements of each job in the company. It can benefit Yahoo! in two major ways: first of all, employee layoff can be done effectively and with minimum loses through reducing redundancy; secondly, the process of hiring new employees should correlate with job description.

3) Workforce Planning

As the case study informs, workforce planning wasn’t the primary focus of the HR team, and succession planning was absent altogether. The company lacked competency models or assessment and profiling tools. Continue reading →