In 1964, James R. Eure, a born entrepreneur and retired Air Force officer, has opened a “Pizza Place” in Stephenville, a small town in Texas with population of 7,000 people. Eure did not know much about the restaurant business, however, he figured he will learn on the way. Despite of Eure’s amateur cooking attempts, the start-up turned out to be popular beyond any expectations. After several months of constantly increasing demand, Eure was already building a bigger restaurant.
Eure’s pizza restaurant was quite an innovation for a little town during the 60s. Eure had a good insight and intuition. For example, he has noticed that people enjoy privacy and introduced privacy booths. He understood quite fast the importance of gimmicks and word-of-mouth advertisement. Continue reading
Car Wrapping Industry
In recent years, vehicle wrapping and graphics has been used in a wider variety; the idea of this technology was developed for the wide usage of companies for “moving” advertising of their products and services. With more than fifty years of development, vehicle wrapping today is considered to be one of the most effective marketing tools. More specifically, this approach is able to catch more than 70,000 potential customers a day.
This technique is so efficient due to its ability to create brand awareness in people’s minds while on the road or simply walking on the street. Vehicle wrapping is common on tracks, cars, boats, trams, trains, and even airplanes; clients can choose to wrap the whole surface of the vehicle, or a part of it. The wrap is made by a material called vinyl and there is a possibility to extend its life span up to five years. The high quality vinyl is further brushed by a clear laminate in order to last longer; the usage of cast vinyl, a material that stretches and is applied on the vehicle in accordance to its shape, is the most common material used for high quality vehicles.
Obtaining a vehicle wrap is a process; one can explain his desire to designers of the supplier, who in turn have the responsibility to design the idea, make an offer to the client, explain to him the application of the car wrap, and of course, the way to remove it. If a client desires something specific, he may bring with him a sketch of the design. Continue reading
For a very long time companies’ CEOs have dreamed about a management computer tool that can provide them with up to date information about the current state of a business. Up until recently, these tools were very expensive and not effective at the same time. Nowadays, with the Internet and the new management technology – the dashboard, all these dreams are becoming reality.
Dashboard is a new management tool based on the Web. It provides managers with easy to read information fast and the information is obtained in real time from corporate software programs. The dashboard keeps the executives in touch with the business, displaying the financial data and sales, and helps them with the decision making process. Details to a business that will normally be kept away from managers, now is given to them. Continue reading
Business law case studies are often even more intricate than standard legal case studies because they imply that you have to know not only the legal part but also some business, accounting, and finance principles and apply them accordingly. It might be an unbearable task sometimes, and we can’t promise that with our tips you will deal with this task easily and in no time, as it would be a lie. However, using our set of rules applicable to almost any case study, you will be able to avoid the most common pitfalls at least. Pay attention to your professor’s requirements, as these tips are general, and might contradict instructions common to your university. Continue reading
Nursing is a set of measures that ensure comprehensive care of patients and the implementation of medical prescriptions for their treatment. Nursing is inextricably linked with treatment; they complement each other and serve a common goal. The organization of care and its implementation are an integral part of the activities of medical personnel. Writing a cursing case study you mostly have a topic to elaborate on, so you have to follow the specific recommendations given by your professor. Here we present you with several general but truly detailed tips on which information you can include when unveiling almost any nursing topic. Continue reading
We, at Apple Corporation are about to launch our new iTunes project, which is a software-based online digital media store. Three major target groups that we are aiming at with our product are: people who are willing to listen to music all through the day and who are actively following the latest music releases, people who enjoy listening to music, though do to listen to it on minute-to-minute basis, and people who do not usually listen to music, though take pleasure in listening to their favorite songs from time to time.
The members of the first group, which we would like to call „fonders”, are young people who watch various music channels and tend to follow the music news. This is the most powerful and promising segment of the market, because these people will be for sure interested in our innovative proposition. Our competitors for this group could be Roxio’s Preeplay. This company requires a monthly fee that allows unlimited download and this factor can attract many young customers, for whom price matters. Continue reading
The modern law concerning whether police need a search warrant or arrest warrant to search or arrest people in public places begins with the 1967 case of McCray v. Illinois (Franklin, 1991).
When a reliable informant told the police that George McCray had been selling drugs and that he had drugs in his possession, the police found McCray and searched him. After finding heroin in his pocket, they arrested him for possession of an illegal drug. The police did not obtain a search warrant before finding and searching George McCray. Justice Stewart, writing for the majority in this five-to-four decision, stated that in general police do not need a search warrant to search people in a public place, but they do need probable cause. In proving probable cause, however, the police do not have to reveal the name of their informant. (Franklin, 1991) George McCray’s conviction for possession of an illegal drug was upheld. Continue reading
Traditionally, philosophy focused its attention upon a variety of very important problems, among which different moral dilemmas occupied one of the most significant positions. At this respect, the problem of moral choice is very important and different philosophical and ethical schools developed their own particular views on this problem. Among the most famous philosophical schools that treated such kind of moral dilemmas may be named utilitarianisms and deontology, which referred to the problem of moral choice in quite a different way.
Utilitarianism and deontology
Obviously, utilitarianism and deontology are different theories and the main difference between them may be found in the interpretation of possible consequences of human actions and the extent, to which they are morally justified or not. To put it more precisely, utilitarianism is a theory that prescribes quantitative maximization of good consequences for a possibly larger number of people (Miller and Jensen 2002). Continue reading
Business strategy at American Airlines was rather complicated yet growth-oriented and focused on providing people with more stable work opportunities, promotion, fringe benefits. One of the basic goals of the company is keep growing and it is the major goal of American Airlines that is realized in different ways, such as the reduction of costs that includes more efficient use of funds through non-monetary stimulation of employees, their career growth and provides opportunities for investments in technological improvements. American Airlines management believed that increasing quality of service, reducing the number of late flights and lost baggage would ultimately differentiate American Airlines from its competitors who fly similar planes, buy food from similar caterers, and utilize the same airports. Continue reading
Business ethics involves honesty, truthfulness and fairness. It stands for clarity and availability of information that us not considered to be a commercial secret. In this paper I will explore the case of Sears Company and Much Shelist law firm from the article from Prime Newswire dated November 26, 2002.
This article tells about Sears, Roebuck & Co. and Chicago Law Firm Much Shelist for Securities Fraud case and lead plaintiff petitions. Stated law firm was gathering petitions against this company for providing not accurate information about earning growth for the Class Period, which lasted from January 17, 2002 till October 17, 2002. The Law Firm was looking for a lead plaintiff who would be the representative party from the side of other class members in the litigation. They were looking for those who purchased stock during the class period and lost money on transactions. There were special requirements for lead plaintiff, in particular, the member should have the typical claim to the other members and should adequately represent the class. Continue reading