Category Archives: Case studies

Teacher Case Study Example

Dead Poets Society, a movie featuring Robin Williams as an innovative English teacher Mr. Keating at an exclusive boys’ school, is an insightful tale of modern teaching. Throughout the movie, both young and experienced teachers can notice many details of Mr. Keating’s teaching style that can influence their perception of teaching in the 21st century. Inspirational classes delivered by the main character are a breakthrough in the life of his students, changing their outlook and understanding of life forever. Mr. Keating’s teaching stands for new values and attitudes, innovation in teaching methods, and specific ways of knowledge construction.

Shift from Content Focus to a Real-World Approach

Traditional teaching was always characterized by the emphasis on the content specified in the curriculum guide. The teacher was supposed to ‘cover’ certain topics, and it was appreciated if he or she could do so efficiently and quickly (Jukes, McKain, 2005, p.3). Knowledge was rammed into children’s heads regardless of whether the process truly inspired them. The application of knowledge learned to the real world was either non-existent or treated as a useful appendage to the process of ‘covering’ the material. Continue reading

LVMH Case Study

Identification

Louis Vuitton Moet Hennessy company is one of the largest companies operating in the market of luxury goods. In fact, this company is one of the world’s leaders in this segment of the market. It has particularly strong positions in Europe through the brands united under LVMH are well-known throughout the world, and its products are popular worldwide. At the same time, it is necessary to take into consideration the fact that, like any other company operating in the market of luxury goods, LVMH has to pay particular attention to peculiarities of the market.

To put it more precisely, it is necessary to realize that the market of luxury goods is quite specific and companies operating in this market often face some difficulties.

First of all, it should be said that the company, i.e., LVMH, operates with a limited number of products which traditionally do not belong to the products of mass consumption type. On the other hand, to keep the company’s revenues and income high, it is necessary to provide possibly larger rates of sales and, consequently, attract a potentially large number of consumers. At first glance, LVMH has managed to fulfill this task until the early 2000s. Till this period the company demonstrated a good trend to growth and specialist could speak about sustained and stable development and progress of the company operating in such a specific segment of the market that was an apparent success of LVMH management. Continue reading

KFC and the Global Fast Food Industry Case Study

Introduction

The case “KFC and the Global Fast Food Industry in 2003-2004” by Jeffrey A. Krug describes the development of the KFC company and its strategy. The case provides information on the external environment of the company – the global restaurant and fast food market.

KFC is one of the leading companies in fast food and restaurant market doing its business all across the world. The company is appealing to study for several reasons. First, it has a rich history, which contains several acquisitions of the KFC business by the well known transnational corporations, such as PepsiCo, Inc. Second, KFC study depicts national and global processes and trends in the fast food and restaurant industry of current importance. Third, the study addresses current managerial, marketing, and business operations problems and challenges.

This work will analyze the KFC Company, its structure, environment, and business activity. The paper will discuss issues related to the critical trends of the company’s situation, and in this regard, it will outline KFC’s opportunities and threats. Then, the main strengths and weaknesses of the company and its position on the market, as well as the main strategic issues, will be investigated. Finally, the author drives the conclusion by providing propositions, recommendations, and ideas on implementation of the proposed novelties. Continue reading

Successful Brand Extension Case Study

Brand extension is always a challenge. The success of it depends on various factors such as management vision, marketing strategies, and the ability to differentiate the product and add value for the customers or make it an ‘expert’ product in its product category. But when a brand extension is successful, their results are advantageous for the company, its management, financial assets and the brand value.

The Nestlé Company that was founded in 1866 by Henry Nestlé was initially a baby food company [3]. Continue reading

Carnival Corporation Case Study

Introduction

Nowadays cruise travel industry is considered to be very perspective, especially in the North American region. At this respect, it is necessary to analyze the work of the companies that operate in this market such as Carnival Corporation, which is now considered to be one of the largest and the most significant ‘players’ in this segment of the market.

Obviously, analyzing Carnival Corporation, it is necessary to briefly dwell upon the current situation both in the company and in the market at large, as well as discuss the development of the company and the problems it faces and how successfully these problems are solved. Certainly, it is also important to analyze the company’s product and its perspectives in the nearest future.

The current situation

Generally speaking, Carnival Corporation may be considered as one of the most successful companies operating in the cruise travel industry, especially in the Caribbean region, including North America. It should be said that the company includes different cruise brands, which are traditionally associated with the most successful and reliable companies that were gradually combined with Carnival Corporation. Among the famous brands that are now incorporated in the company may be named Holland America Lines, Costa Cruise Lines, and one of the recent acquisition of the company, Princess Cruise Line. Continue reading

Case Study Presentation Format

Personal Details
The patient, Fred, is a 61-year old American man who lives in Adelaide. He has a 91-year old mother, wife and 2 sons.

Presenting Information and Social Structure
Fred was admitted to the hospital with alcoholic dependence combined with episodes of chronic depression. Since he was retired 10 years ago, he is constantly depressed, additionally, he has long alcoholic experience, which he was treated from, but the treatment was not successful.

Fred is on his retirement since 50 years, when he decided to dedicate himself to his family life.

He lives in a house in Adelaide. However it is not clear whether he is living alone or with his family.

Previous psychiatric history
Fred was hospitalized in 2005 after a leg fracture into the detox unit due to the chronic alcoholism with the help of his brother.

In April 2006 Fred went to Kuipto for a five-month program which did not lead to a positive result. Continue reading

Fun Wheels Case Study

Synopsis:
Nicole Rhodes has established Fun Wheels Inc. in 1980 after working for over 25 years as a mechanical engineer. Fun Wheels was originally formed as a Canadian distributor of German wheeled toys. At those times, Canadian toy industry was highly concentrated with several large companies dominating the market. Toys manufacturing is relatively inexpensive and over the past years many companies moved their production facilities to China and Taiwan in order to minimize their labor costs. Most of the Canadian toy industry is owned or controlled by the U.S. firms, which have reached market leadership through economies of scale, wide-ranging distribution channels and successful marketing campaigns.

Manufacturers of the toys are highly vulnerable to the failures – 80% of the new toys fail. Those who are successful have a very short life span. The main sales season is obviously around Christmas and for this season many companies prepare well in advance and spend significant budgets of advertisement of promotional toys. The market demand of classic toys is comparatively stable.

In Canada wheeled toys include go-carts, scooters, tricycles and bicycles for kids under 13. By the time Nicole Rhodes established her company, most of the competitors competed in low-quality segment and until the 1985 only Fun Wheels were offering high-quality toys. However, by the mid-80s market demand shifted toward high-quality toys, with parents placing significant attention on toys’ development component. Continue reading

Home Depot Case Study

Home Depot is the major retailer who provides do-it-yourself (DIY) and buy-it-yourself (BIY) services. The company was successful since the day of its foundation and through the rapid growth became the major actor in the market. It also managed to spread its influence to the Canadian market.

Since its foundation, Home Depot executed aggressive market strategy and constantly increased the number of its stores except for the rare years. It is also remarkable that the company was founded in the period of the economic crisis and still managed to survive.

General overview
The company is devoted to the full customer satisfaction and through its entire history improved its service and provided customers with new opportunities. The company positions itself as a “good corporate citizen” and takes active part in social life. It has the stable image and uses its advertising resources efficiently allowing some departments to have their own creativity departments that allow to maintain the interest of the customers in the regions where special advertising policy and product lines are required. The part of the company’s policy in the field is the so-called “feel good” store. That means the store is supposed to be designed the way that the customer should feel good about entering the store, consulting to the assistants, paying the low price and visiting the store again in a while. This part of the company’s marketing strategy is essential and contributes to the company’s success greatly. Continue reading

Ethical Case Study Example

All the sciences and studies relating to social and human problems oftentimes intersect and interrelate tightly. As for social, human, and moral issues are probably the most complex and controversial ones, all the subjects related to them must be observed carefully and attentively in order to avoid any possible mistakes. For instance, law and ethics were always combined together, especially within cases involved complex human factors like psychological and moral ones. There are numerous indicative examples of cases that soundly touch ethical and moral aspect of human rights. The Paul Cronan case is by right considered one of the most demonstrative cases.

The Paul Cronan case took place at 1985. This process became well-known in many countries and aroused numerous discussions all over the world. The twenty-years-ago period seems very similar to nowadays however there were significant differences in some areas. In the contemporary society every person of any age and origin is aware of what is AIDS and of important facts about it. We know much about this disease as for unfortunately it became very widespread dangerous challenge in our world. Still not so long ago, in the early eighties of twentieth century, most people did not even hear about this illness. Thus, any person that suffered from AIDS turned to be an outcast. This is what happened to Paul Cronan. Continue reading

Manchester Products: A Brand Transition Challenge

Introduction

Brand name is one of the most crucial components of the company. This is a direct link between company’s product and customer. It helps to create brand awareness, provides with greater customers’ interest in the product, and to generate larger revenues. The success of the company does not only depend on the high quality of their products or services, without a strong brand name company may lose large portion of their income. Whenever company decides to change its brand name or make a brand transaction, it should carefully think through all the possible outcomes this act might bring. Changing brand name resulted in sales decreases for many companies in the past and is still a big issue. Before making any changes in the name, company must consider reaction of their customers, possible dissatisfaction with the new name, and the possible loss of brand recognition.

Paul Logan, Inc. was faced with the problem of brand transition in 2005, when it decided to give its part of the business to Manchester Products for an acquisition. Paul Logan was a very successful company, which was producing fashionable consumer goods, by that time. It had four divisions, among which Paul Logan’s Furniture division was the weakest. Company’s biggest advantages were talented design team and partnership with the leading distribution channels. Since company decided to focus more on its other three divisions, it decided to free itself from the weakest one by giving it away to Manchester Products. Continue reading