PR Policies Case Study:
Public relations policies are the methods and techniques which are used for making the product, person or service popular to the target audience. Obviously, PR is applied in numerous spheres of public life with the aim of attracting attention of the masses towards the certain personality, product or event. The attitude towards PR policies can not be the single and objective one, because there are always two sides of the coin. The first one is the advertisement of the positive events and activities which can be useful for the cultural or educational development of the society, for example, museums, universities, places of interest. The negative side of PR policies is the use of advertising among broad masses for the personal enrichment of the individual or groups of people who serve as the owners of the certain company which applies PR technologies to make the product popular and sell it to the great number of consumers. Continue reading