Case Study on Ethics in Advertising:
Ethics in advertising is the issue on inclusion of the norms of ethics into the sphere of advertising. The problem of ethics in advertising is probably the most delicate among businessmen, because the primary idea of business is to gain profit by all possible means.
Obviously, the owners of firms of all kinds strive to receive the highest revenue in order to develop their company further, conquer the new sectors of the market and gain more and more money. Unfortunately, the majority of businessmen do not pay attention to the ethical moments of advertising their goods and services striving to do their best to attract as many clients as possible who will buy the product. Most often businessmen practise the unfair methods of advertising which are too far from the norms of ethics, because the majority of ads affect the human emotions but not mind. Continue reading