Judging from the survey (Table 1), one can conclude that obviously the target market of the program is people with above the average level of income, who are over twenty one years old. The target market includes people who care about their sexuality and image.

The goals of the brand product placement seem to be as described below. The commercial of for example Martini brand is supposed to appeal the following: sexy, attractive and successful adults enjoy their lives, and drink Martini. If you drink martini – you are on your way to success and attractiveness. Opposite sex will like you a lot more if you drink Martini. Besides, Martini allows you to feel relaxed and confident. Martini gives you an opportunity to enjoy your life to a maximum.

As it is known from the theory about the consumer behavior, usually products and brands are placed in such a way that will allow attracting not only the direct target market, but also those who inhabit the surrounding of people, who belong to target market. For example if Martini is the sponsor of Sex and the City, and this movie is watched primarily by women aged 25-45, then the surrounding target people would be males, aged primarily 30-50. Continue reading →

Brand Marketing Strategy

Guess Inc. successfully markets its products under the brand name of “Guess?” (question mark). The novel high-end brand Marciano had been dissociated from Guess? not to downgrade Guess? for the customers.

From the official website http://www.guessinc.com one learns that the marketing strategy for Guess? employs sex symbols of the modern world in order to establish the proper image for Guess? clothes and related products. Guess Inc. does not utilize any other key words besides fashion, comfort, style and sexuality in its marketing strategy following the concept of “sex sells”.

Marciano brand besides sexuality focuses on top notch ‘elite’ clothes intended for rich and successful individuals, notably females. Unlike Guess? which starts to concentrate more and more on teenagers and people in their 20s-30s, Marciano focuses on ‘elite’ females in their late 30s and over who had succeeded in their lives already and need to position themselves differently from teens with respect to clothing. Continue reading →

1) Identifying organization’s Vision, Mission, and Values

While Yahoo! Has formed a distinct corporate culture, it lacks certain cementing elements of every organization – its vision, mission, and values. Lately, many Yahoo! employees have shown anxiety about the state of affairs and distrust to their organization. As a result, high turnover rate among senior management has amplified the need for a new HR strategy.

2)  Job Analysis

Taking into account the rapid pace of organization’s development, this function of HR team has been overlooked. In the process of job analysis, it’s necessary to investigate the duties and skill requirements of each job in the company. It can benefit Yahoo! in two major ways: first of all, employee layoff can be done effectively and with minimum loses through reducing redundancy; secondly, the process of hiring new employees should correlate with job description.

3) Workforce Planning

As the case study informs, workforce planning wasn’t the primary focus of the HR team, and succession planning was absent altogether. The company lacked competency models or assessment and profiling tools. Continue reading →

Introduction

Nowadays, a variety of forecasting methods are used by different organizations. In actuality, it is hardly possible to speak about the most efficient or less efficient. Nonetheless, it should be pointed out that among the variety of methods there are some which are widely spread but are still not deprived of certain drawbacks as well as advantages. At the same time, it is necessary to realize that regardless their advantages or drawbacks forecasting methods are essential and practically each method is unique though some common features may be traced as well.

Time series methods

Among the most popular forecasting methods, it is possible to single out the group of methods that are traditionally referred to as time series methods. Basically, these methods attempt to understand time series, often to understand the underlying theory of the data points, or what is particularly important to make forecasts. Continue reading →

Introduction

Speaking about a monopoly I should clarify the concept of monopoly itself. What does it mean? According to Oxford Wordpower dictionary,  ‘Monopoly is a company or an organization that controls the industry’.

So it means a monopolistic (exceptional) activity or right that is concentrated in a certain sphere. As soon as you become the actual owner of market, you acquire possibility to dictate terms and especially price. That is why discounts are no longer needed. So it is rather hard to survive in a fight with a giant. Therefore you are able to hold a high price, ignoring the laws of open market. In addition, you have no need to care about permanent perfection of technology; you do not even need to support quality at former level. Continue reading →

Case-technology is a methodically organized process of analyzing specific situations from the practice of professional activity. As a result of the analysis of situations, students develop professional competencies necessary for the successful implementation of this activity. The case method is oriented not so much to the acquisition of specific knowledge as to the development of abilities and skills, among which special attention is paid to the ability to process and analyze large amounts of information. This allows to learn how to analyze cause-effect relationships and create a ready-made result-oriented predictions and solutions.

Creating a Case for Your Psychology Class

It is important to keep in mind that cases describe real events that, under conditions of scarcity of resources, are not amenable to an unambiguously correct decision. A good case should contain several possible solutions. The construction of the case consists in proposing the possibilities, probabilities, and means of achieving the goal. Continue reading →

Basically, TechSmart.com.kw can be divided into several units which may be viewed as separate business but their effectiveness increases substantially as they are united in one company.

First of all, it is possible to speak about the distribution unit which actually searches for the newest products and serves as an intermediary between producers and TechSmart.com.kw. Another unit is focused directly on sales of the electronics and other products the distribution units supplies for the company. Furthermore, it is possible to single out the shipping unit which deals with the delivery of the products sold by the company to customers. It is extremely important that the company has an IT unit which deals with all IT applied in the website and the company at large, it also provides the company security as well as the security of private information of customers. Finally, it is possible to single out the advertising and PR unit which deals with the promotion of the company and products it offers to customers as well as with public relations of the company. Continue reading →

Introduction

Nowadays such concepts as project, project manager and project management have become rather widely used in business to describe a set of special activities, an occupation or a process. Despite of the fact that the majority of people have heard about these three notions, not everybody understands their meanings. Indeed, it is sometimes difficult to relate the notion pf “project” with the notion of “management”. It is clear that project management is a process, but what kind of process is it? What steps does a person who manages the project (a project manager) has to take in order to reach a success? All of this may remain unclear unless a person faces project management very closely. Continue reading →

Introduction

The capacity to distinguish oneself from others is one of the most significant cognitive abilities, which separate humans from other living creatures. People should distinguish themselves from the surrounding to operate effectively in the world. This process is a prior mechanism of human functioning, but it has been very little studied until recent time. Only few decades ago the scientists linked self-recognition with the operation of the brain. The study of the patients with split-brain can shed light on the problem of self-recognition.

Split-brain operation over humans gave new data in question of double consciousness. Empirical data received during experiments didn’t let drop one definite conclusion and gave birth to multiple theories about the split mind. Some specialists state that all humans have one mind and patients with split-brain have two ones. Roland Puccetti became famous with his statement that all people who have separated hemispheres have two brains. Dennett rejects this thesis and gives his alternative interpretation. He developed his own “multiple drafts” model of consciousness. Continue reading →

Introduction

Nowadays, the demographic situation in many countries of the world is considered to be critical to the extent that often it is estimated that the continuous deterioration of the demographic situation may lead to a profound crisis affecting practically all spheres of human life. It should be pointed out that many developed countries have a similar trend to the gradual but stable decline of birth rates that inevitably affects the demographic situation in these countries. What is more important the similar trends have started to grow in developing countries which were traditionally characterized by the high level of birth rates. In this respect, Asian region was traditionally considered to be the most densely populated area of the world. This is why many people may presumably think that the low birth rate is not the problem of the region.

Moreover, the overpopulation resulting from the high level of the birth rate was considered the major demographic problem of the region. However, in actuality, the demographic situation in some countries of the region is really quite difficult and the reason is the low birth rates.
At the same time, the current low birth rates in such countries as Japan and Australia only proves the general global trend typical for well-developed countries. Continue reading →