Case Study on Bank of America:
Bank of America is the US financial conglomerate, which offers a wide choice of banking services.
The bank is supposed to be the most influential and the greatest bank holding company in the USA and the third largest company on the international arena according to the report of Forbes. The company owns more than 6000 banking centres about the country and more than 300 centres in different parts of the world. In addition the bank possesses more than 288000 employees and 16500 automated teller machines all over the worlds what makes it probably one of the most successful companies offering international banking services. The history of Bank of America is quite old and started in 1904 when Italian immigrant Amadeo Giannini founded Bank of Italy, which won the popularity in the US rapidly.
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The bank had more than 100 banking centres about the country and in order to improve the quality of the services and occupy serious place on the financial market he united Bank of Italy with Bank of America and the great company was named after the latter one. The bank became the greatest and most influential financial institution and its further growth was gradual and stable. In the late 1950s Bank of America began to produce credit cards, which played the role of the background of modern VISA. Like any other serious company, Bank of America offers a wide range of services which providing its clients with all possible banking operations. It offers both domestic, business, national and international banking operations attracting more and more clients who believe in the prestige and reliability of the bank.
Bank of America is one of the brightest examples of the successful financial institutions which have won the leading places on the international arena. The student who has decided to complete a case study about the bank is able to read about the history and the activity of Bank of America, its structure and the choice of the services it offers. One can observe the problem under research observing the cause of the matter and its effect on the prestige, the quality of work and the positions of the bank. The student is free to suggest the possible ways of the improvement of the situation in order to solve the case in the right way.
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