Coffee Day Case Study:
Cafe Coffee Day is the chain of the cafes in India which sell coffee and tea of all kinds. The company is considered to be the largest and the most successful producer of coffee in the country and their success depends on many factors. First of all, it is well-known, that India supplies nearly the whole world with coffee beans of high quality, no wonder, the coffee served at the restaurants satisfies the needs of the most sophisticated consumer. So, the company grows its own coffee beans on the vast plantations and transfers them itself. Moreover, a great number of the beans are sold and it is extra money for the development of the restaurant chain. It is obvious that if the company provides itself with resources and does not depend on anybody and anything, the success of such a company will be great. Cafe Coffee Day has become rich enough to develop far behind the boarders of India. For example, it has bought a small chain of coffee restaurants in Czech Republic.
It is interesting and useful to write a case study about a certain company and improve knowledge and critical thinking skills. Every company, including Cafe Coffee Day, has its own method of achieving success and self-development. Every student, who is going to be a businessman or a manager, should be aware of the methods and policies which are used for the improvement of the company and the raise of its profit. In order to be able to analyze the suggested topic, one should collect enough data for the research. There are many articles in the Internet and business encyclopedias which can be good sources of information for every student.
One is supposed to investigate the history of Cafe Coffee Day, explore the structure of the chain of the restaurants and understand the methods of management and the secret of the company’s success. This assignment will not only improve one’s knowledge but will develop professional and critical thinking skills. In order to complete a successful case study one should investigate the case site, get to know about the problem and its reasons and value the effect of the problem on the work and prestige of the company. In the end the student should summarize the paper with the wise conclusion providing the professor with the effective methods to solve the problem.
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