Procter & Gamble is one of the most successful American companies which produce consumer goods. The history of the company is quite long and successful. It was founded by William Procter, who produced candles, and Games Gamble, who produced soap, in 1837. The success of Procter & Gamble depended on the historical period and the government of the country. Due to the Civil War which occurred at that time, the government of the North ordered the company to provide the army with the enormous supply of candles and soup. No wonder, after the war the company became rich enough to broaden the choice of the produced goods.
Today, the company is one of the leading ones among the competing companies in this field. It occupies the 22nd place in the row of the richest and most influential companies. Moreover, the company devotes the biggest sums of money to advertising; its annual expenditure on advertising is 8 billion dollars. Procter & Gamble tries to be the leader in its segment of the market, so it broadens its choice of products. For the latest several years the company has bought such rival companies, as Gillette, Wella and others. In spite of being a successful and prosperous company, Procter & Gamble is accused of various international organizations like Green peace of testing their production on animals. Moreover, the quality and the origin of the production is often questioned, but it is obvious that such information is quite subjective and can be a result of a simple competition on the market.
A good P&G case study is an interesting piece of research which can be useful for students who plan to connect their career with business and finance. In order to realize the success of the world famous companies, one should devote time to research their history, key to success, reasons and factors, which caused their success. If one wants to prepare an effective case study on P&G, he should study the background information about the development of the company, the path of its success. After that it is possible to dwell on the suggested problem connected with P&G and find out about the reasons and effect of the problem and the methods of its solution.
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