Samsung Case Study:
Samsung is one of the most successful corporations which offer a wide choice of products and services, mostly based on electronics, finance, building and industry. Samsung has a very long and dramatic history. The company was founded in South Korea in the first half of the XXth century and its activity was too far from the well-known modern one. At first the company traded with food, clothes, textile and security services. With the run of time the circle of services grew rapidly and in the 1980-s Samsung started producing electric devices. Their first products of this type were TV-sets and later on the first mobile phones and telephone devices. When the company started to produce and sell PCs, it achieved success very fast.
Samsung is not only the producer of electronics, but it is a union of companies which offer goods and services of different kind, which are not connected from the first sight. For example, except of electronics Samsung produces ships, medical equipment, offers financial services, banking, is an active company in building and has participated in the building of the most famous and the highest skyscrapers of the world. Then, Samsung owns hotel business and offers a chain of hotels for the convenience of the tourists from all over the world. Nevertheless, Samsung is known first of all due to its high-quality electronics which has achieved trust and respect of the consumers of the whole world.
Samsung is believed to produce one of the most reliable and high-quality electronics in the world, no wonder the corporation is highly praised in every country. A student who has to write a case study about the company should study its history, the long way of development to be able to understand the key of its success. It is fairly difficult to analyze the process the development of the company, because the union of the companies is really big and one will need much time to find the connection between the goods and services the company offers. A case study on Samsung is generally connected with a problem with the production of the company. There have been a lot of accusations from other rival companies which claim that Samsung steals the design of their products and the functions of their devices. A student should study the cause and effect of the problem and draw the right conclusions summarizing the case.
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