SBI Bank Case Study:
State Bank of India is the most well-known and popular bank in the Indian subcontinent. It does not worth mentioning, that more than a half of the Indian population does not use banking services because of the high rate of poverty. So, the second part of people, who still has the access to the banking services take advantage of SBI. It is the oldest bank of India, which has appeared still in the imperial times and was called the Imperial Bank of India, but with the run of time and the change of historical events the bank was renamed and started to serve not only for the rich elite but for everyone who required it. Today SBI has got more than a quarter of a billion permanent clients which use the services of the bank constantly. Continue reading