Case Study on Dell:
Dell is the American multination corporation which focuses of the computer technologies and is famous all over the world. Dell is one of the leaders in the projecting and production of the computer systems, servers, systems of database management, workstations, network equipment, personal computers, laptops, printers, monitors, multifunctional appliances, projectors and TV-sets.
Dell facilities are located all over the world but the most serious ones are concentrated in the USA, Brazil, Poland, China and Malaysia. The headquarters of the corporation are located in Austin, Texas, the USA. The name of the corporation comes from the surname of its founder – Michael Dell.
Dell founded the company which focused on the production of computer technologies in 1984 and very soon the company managed to develop to the high international level and sell computer technologies all over the world. Dell receives more than 50% of its income selling its production in the USA as the competition on the international market of technologies is extremely severe. Dell is considered to be one of the most affordable brands whose quality is not worse than of the expensive products of other companies. The corporation entered the international market in the end of the 1980-ies and achieved a great number of the permanent customers. The key to success of Dell is the combination of the affordable process and high quality of its products, respect to the client, refusal from the trade with the assistance of mediators and warehouse stocks. The corporation does not spend too much on advertising but organized sales several times a year and offers bonuses to the customers.
Dell is one of the most famous companies which produce computer technologies and it is interesting and useful to learn more about the secrets of its success and the strategies of its development. When a student has decided to research the topic on Dell, he will need to pay attention to the history of the corporation, the process of its development, management, marketing, etc. After such analysis it will be easier to focus on the limited problem. The student is supposed to find out about the cause of the suggested problem in the case of Dell and value its effect. Students are expected to present their own solutions to the puzzle of the case study in order to demonstrate their professional skills.
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