International marketing is the marketing which is aimed at the appropriate organization of the business and marketing of the company on the international level. Nowadays the company can not be called a successful one if it has not entered the international market. If the company functions in the boarders of the single company, it can become quite a profitable one, but one can not speak about its high profit.
The real success waits for the business on the international market, where the firm can compete with other similar companies and prove that the quality of its production is higher and can be treated like the best one. The businessman who wants to wants to enter the international level has to learn to manage the marketing strategy in the appropriate way. The marketing in one country differs from the strategy on the international market, because the approach towards the type of production and advertisement is different in different cultures and areas of the world.
In order to persuade the foreign customers purchase the company’s goods and services, the firm should brainstorm an effective strategy, which would advertise the production paying attention to the traditions of the country, culture, regional peculiarities and even dominant religious views. One should find the right approach towards the people in order to attract new customers abroad. In addition, the strategy should also answer the questions of the transportation of the production all over the world, client’s support and many other important issues related with the international marketing.
International marketing is the process which is aimed at the successful functioning of a company on the international market. The student should understand the basic aspects and principles of the right work of the international market and what requirements every firm should fulfill in order to be able to compete with other company on the global level. A case study is the definite problem which has occurred which the firm and its international marketing strategy. The student is supposed to analyze the problem in the right way and dwell on the cause and effect of the problem and decide what can be done for the improvement of the condition of international marketing strategy in the case.
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