Sales and Distribution Management Case Study:
Sales and distribution management is the set of actions which have the task to control the processes of the distribution and sales of goods and services on its appropriate level. Every customer who buys a product does not even think about the way goods get into the shops and supermarkets. An average consumer believes that goods are always available at a store and it is a natural process. In reality the process is extremely complicated and many efforts are taken to make things look so simple for common people. Managers who are responsible for the distribution of goods have to travel a lot, communicate with many people and possess enough knowledge and professional skills to do their work well.
One should control the process of distribution of goods; otherwise there can be problems of different kind. For example, one should control whether goods are delivered on time, what kinds of goods are delivered and for what price. If you own a supermarket, you should be always sure that every day the required goods will be on the shelves and customers will never feel the shortage of the products they want. In order to sale goods well, one should organize this process professionally and make sure the products are well-advertised, and kept in good condition. So, in order to sell goods successfully, one should distribute them and keep somewhere before they are sold and only an experienced manager is able to control such operations.
Sales and distribution management is very important for business of all types, because the better the work organized is, the better chances you have to gain the predicted profit. A student who dreams to be an expert in these questions should devote enough time to the research of sales and distribution management. A good case study is based on the investigation of the concrete case connected with the problem of sales and distribution management. The case may be about the success of a manager but more often students are suggested to investigate the failure and difficult sides, troubles of management. One should read a lot to collect enough data for the research and investigate the case from all sides, understand its cause and effect aspects and find solutions to the problem occurred in the case.
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