Case Study on Baskin-Robbins:
Baskin-Robbins is the American company which is specialized on the restaurants selling ice-cream all over the world. The company was founded by Burt Baskin and Irv Robbins in 1945 and very soon they became rich and prosperous businessman in this sphere. In a few years there were already six restaurants which sold all possible kinds and flavours of ice-cream in the USA. Baskin-Robbins is famous for its 31 original flavours of ice-cream, which were created in the very company, though the choice of ice-cream is extremely rich and one can choose anyone he can imagine.
Baskin-Robbins can created more than 1000 flavours of ice-cream, no wonder its popularity was astonishing and rapid. The company sells ice-cream not only in the USA but in 49 countries and owns more than six thousand restaurants. After the death of Burt Baskin the company was owned by the United Brands Company, which is famous for its chain of restaurants which offer donuts and ice-cream. Continue reading